Momentum

 Research

 

MRS Kids and Youth Research Conference

Thursday, 26 January 2017

 

11.50 USING SKYPE TO INTERVIEW MUMS AND KIDS

 

A new trial examining the effectiveness of Skype for conducting interviews with kids aged between 7-10 and their mums provides useful insights into how effective this methodology is for the kids and family segment.

 

Exploring key recruitment and technical issues

Evaluating how well respondents took to using Skype

Assessing the quality of the interview and the ease of establishing rapport with respondents

Conclusions and key learnings

 

John Habershon, Director, Momentum Research

X

 

 

Hello

Would you like to talk about how we can deliver more powerful qualitative research?

 

Contact  Us

Ways to connect

 MRS Award Finalist

entry

 January 2017 MRS Conference Talk

Qualitative research capturing verbal and nonverbal information

Tel.

44 (0)20 8265 0472

Mobile

44 (0)7725 582093

Skype:

johnsabhab

3 ways to capture nonverbal responses

Face-to-face interviews
Face-to-face interviews
Depth interviews in a studio or recruiter's home, captured on video for verbal and non-verbal analysis.
View description with videos
Skype interviews
Skype interviews
Face-to-face interviews with video calling (Skype or FaceTime). Fast, effective and enjoyable for respondents. Higher quality recruits at a lower price.
View description with videos
A large audience
A large audience
Audiences from 20 to 100 captured on 4K cameras. Responses to ads analysed second-by-second. Focus groups after the screening.
See the YouTube video

Tel.

44 (0)20 8265 0472

Mobile

44 (0)7725 582093

Skype:

johnsabhab

X

X

Tel.

44 (0)20 8265 0472

Mobile

44 (0)7725 582093

Skype:

johnsabhab

Tel.  44 (0)20 8265 0472

Tel.  44 (0)20 8265 0472

Mobile  44 (0)7725 582093

Skype: johnsabhab

Skype: johnsabhab

Mobile  44 (0)7725 582093