How much emotional power does your
product have?
View the video demonstration of facial
coding
A FULL RANGE OF RESEARCH APPLICATIONS
Qualitative
Proven conventional and innovative methods to help you to understand
the values, behaviour and emotions of consumers.
Desk
Secondary analysis which sets the research in context and broadens the
analysis.
Employee
The view from inside the organisation and how to improve your products
or services.
Workshops and training
From brainstorming and idea generation to new research methods.
Integrated research programs
Combining excellence in qualitative with top flight quantitative from our
strategic partners.
We work with a core of experienced research and marketing
specialists, led by John Habershon who
founded Momentum Research in 1992.
He started his qualitative research career
at Cooper Research and Marketing,
later becoming a director of Consensus
Research International and TNS.
John has a long-standing interest in the
psychology of emotions, holding a PhD
in social psychology from Imperial College, London.
He is an experienced trainer and workshop convener in
qualitative methods, video production and non-verbal
communication.
John has had a number of papers published on capturing
emotions in qualitative research.
He is a full member of the MRS and a member of AQR and
ESOMAR
Publications
Measuring facial expressions
Admap, Neuromarketing Focus, January 2010
Emotions on the face: Dove campaign for real beauty
Research 2007, March
What do you feel when drinking a Diet Coke?
Research World, June 2006
Facial expression analysis to detect emotions: A Diet Coke case
study. ESOMAR, November 2005
About Face, Research Magazine, special report on qualitative
research, August 2004
The future of pricing research? Using facial expression analysis to
establish price points, March 2004
Workshops
The Face Tells All, QRCA, Palm Springs October 2009
Capturing Emotions, ESOMAR (2007, 2008)
Catching Emotions: a Workshop for Research 2005
johnhabershon@momentumresearch.co.uk
Momentum Research & Marketing
45 Honeywell Road
London SW11 6EQ
Tel.07725 582093
Facial coding in qualitative research
Measuring facial expressions, Admap, January 2010
