Privacy

Privacy and Data Policy

Certificate Reference: ZA537273

Privacy checklist

  • Do you have a record of what personal data you hold? Do you know what you use it for?
      We spell out the purpose of the research at the outset and how we plan to use it.
    Do people know you have their personal data and understand how you use it?
     Yes
  • Do you only collect the personal data you need?
     Normally only address, age and occupation
  • Do you only keep personal data for as long as it is needed?
     It is destroyed by electronic shredder at the end of the project.
  • Do you keep personal data accurate and up to date?
     We check regularly
  • Do you keep personal data secure?
     On a Mac with data encryption
  • Do you have a way for people to exercise their rights regarding the personal data you hold about them?
     Contact us by email
  • Do you and your staff (if you have any) know your data protection responsibilities?
     Yes

Information for market research respondents:

To secure a respondent’s fully informed consent, he/she must be told:
The nature of the sponsoring organisation;
Subject and purpose of the MR discussion;
Methodology and approach;
Location, duration of fieldwork;
Date and time of fieldwork;
Reimbursement offered – both the nature and the rate of remuneration;
If, and how, viewing or recording will take place;
The name of the agency and/or researcher conducting the discussion;
What will happen to personal data collected at recruitment;
IF naming the end client before the interview would undermine the integrity of the work, this may be done at the end of the interview BUT respondents must be made aware at recruitment that:
the client will be named at the end of the interview
they can withdraw their consent at any point
If the end client is receiving personal data they must be named before any transfer takes place
The justification for this should be documented

Respondent's permission form

Example:
This is to confirm that:I have received £XXX as a thank-you from XXX for participating in a research discussion on the date above.
I understand audio recordings, photographs and/or video footage may be taken of me as part of this research. This content will only be used for research purposes within XXXX. For example, to demonstrate a point made in the research as part of a report or presentation. It will not be used outside XXXX.AUDIO AND VIDEO RECORDING OF MARKET RESEARCH – RESPONDENT AGREEMENTThe group discussion you are about to take part in will be video and audio recorded.  Copies of the video and/or audio recording may be seen/listened to by people working for the Client Company i.e. the company that has commissioned the research.All those in the Client Company who watch/listen to the recording sign an undertaking that they will respect the anonymity of you, the respondents.  Thus, if anyone watching/listening to the recordings recognises any of the respondents, then he/she must immediately stop listening/watching.The recordings will only be listened to/viewed for research purposes and only to pursue the aims of the research study.
The recordings will not be used for non-research purposes such as promotion, direct sales, social media or broadcast in any way.