The Developers

John Habershon PhD FRSA

John began his career in creative qualitative research at Cooper Research and Marketing (CRAM), later holding senior management positions at TNS. His PhD thesis at Imperial College, London was based on intensive interviews with unemployed professional and managers exploring and measuring the psychological consequences of unemployment. He has continued to pursue his interest in the study of emotions during his market research career, capturing on video, analysing and labelling non-verbal signs of emotion.

Developing Coding of Non-Verbal
Cues (NVC)

We conducted a systematic trial over the course of a year to identify the 55 subtle and mixed emotions.  We used material designed to arouse a whole range of emotional responses, from positive emotions, to cognitive and mind/bodysplit. To elicit strong negative emotions we read out a list of the most stressful life events and asked the respondents to describe the experience of divorce, bereavement etc. The trial underlined the importance of knowing the context when coding emotions. Knowing how the respondent is likely to react is a key advantage in interpreting signs. Studies have shown that an emotion out of context can be hard to identify (which is one of the weaknesses of AI technologies).

Ingrid Berglund MA BACP

Ingrid is a trained psychotherapist and counsellor who began her career in acting and Swedish translation. She worked with John to develop the app and iBooks and has extensive experience in coding non-verbal cues, including with children as young as three years old.

The most comprehensive collection of subtle and mixed expressions of emotion, divided into four categories: Positive, Negative, Cognitive and Mind/Body - each video with a description and set of stills Also 34 videos showing the signs of positive and negative emotions - each with a description of body language, identifying the key signs.

A collection featuring real people expressing real emotions, from glee to embarrassment, from distress to enjoyment. Consists of 55 examples of subtle emotions, taken from in-depth interviews on a wide range of topics. Each short video clip is shown first in real time, then in slow motion- each clip broken down into numbered stills which can be swiped through - accompanied by detailed notes on changes to the face and body language. Contains three written chapters on facial expression reading, its history and place within today's neuroscience.

This interactive book is a learning tool designed for those on the autism spectrum,  but is useful for anyone who wishes to sharpen their abilities in reading facial expressions. It features 28 videoclips of real emotions being displayed. Each is accompanied by still images and a detailed description. The examples have been chosen because they are recognisable and not too difficult to interpret. Students are asked to watch the video and to identify three actions which occur in the few seconds in which the emotion is being displayed. Students are given six options and asked to identify three key actions.